Kimberly-Clark Corp. free essay sample

Household goods manufacturers products, competition, industry analysis, strategy, recommendations. Charts. Kimberly-Clark corporation manufactures consumer goods and participates in the highly competitive household good and personal care products categories. In addition, the company has a strong paper business (and owns a considerable amount of timber) which it uses to supply its own needs as well as sell to other companies. This research considers the companys recent performance, and offers insights as to the future direction of the organization. Over the past ten years, revenues increased at a strong 8.5 percent annually, but that figure fell to five percent for the last five years. Earnings outpaced revenues during both those periods, advancing 11 percent over the past ten years, and 5.5 percent annually over the past five years (Gerstein, 1996, p. 942). In December 1995